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Visions РFrancois J̩gou presents at the Sustainable Cities Round Table / Future Melbourne Forum, 31 October

Posted in Events, Models, Research, SCRT Videos, Sustainable Cities Round Tables, Visions by Ferne Edwards on November 12th, 2007

Francois Jégou, Director, Brussels-based design research company, Solutioning, recently spoke at the Sustainable Cities Round Table / Future Melbourne Forum, 31 October. Francois Jégou is the first visitor in a series bringing leading international thinkers on eco-innovation to Australia: “ECO-LEAD” (organised by Sustainability Victoria and the Victorian Eco-Innovation Lab).

Jégou is an important European designer; he is also a European expert in sustainability strategies. His expertise is derived from understanding that ideas of, and solutions for, sustainability are complex transformations that take place between multiple stakeholders, involving both social and technical innovation.

The art of being a strategic sustainable designer is to understand, hear and consider all stakeholder voices in the innovation process. Francois work has focused on user-centred innovation, and design-oriented scenario development, envisaging new ways for companies to interact with consumers to create and instigate radical product innovation. In a similar way to the VEIL project, Jégou uses scenarios to investigate unknown outcomes and to provide an understanding of radical changes that may take place in the future. He is a partner with Ezio Manzini (a future ECO-LEAD visitor) in the global project known as “The Sustainable Every Day” which brings together visions of a sustainable future from extensive workshops in more than 18 countries.

Please find footage of his presentation – in two parts – below.