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Do pro-environmental behaviours spill over? BehaviourWorks Seminar

Posted in Events, Research by Kate Archdeacon on April 13th, 2012

23 April , 2012
5:30 pmto6:30 pm

Environmental organisations, governments and businesses often rely on “positive spillover strategies” to drive pro-environmental behaviour change.

These strategies rest on the assumption that targeting simple and painless actions can spillover into motivating other related and more ambitious environmental behaviours. But such endeavours might also lead to “negative spillover effects”, where the adoption of one particular pro-environmental behaviour decreases the prospects of other related actions being performed.

In this seminar, one of the world’s leading experts on this topic—Professor John Thøgersen—will give an introduction to spillover, discuss evidence supporting and challenging spillover effects, and offer a number of tips to optimise the chances of achieving positive spillover effects in behaviour change programs.

About the speaker: John Thøgersen is a professor of economic psychology at Aarhus University, Denmark. In addition to spillover, his research interests include social and environmental marketing, social and moral norms in the environmental field, media influences on consumer behaviour and sustainability, and the inter-generational transfer of pro-environmental values, attitudes and behaviour.

John Thøgersen is being hosted by BehaviourWorks Australia—a joint venture between the Monash Sustainability Institute, EPA Victoria, The Shannon Company and Sustainability Victoria that brings together interdisciplinary researchers with leading practitioners who share an interest in behaviour change research and environmental sustainability.

Monday, 23 April 2012 5.30 – 6.30 pm

Village Roadshow Theatrette State Library of Victoria
Entry 3, 179 La Trobe Street Melbourne

This is a free public event. All welcome

RSVP by 18 April 2012

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