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Made In The Whitsundays: Seasonal Food Awareness

Posted in Movements by Kate Archdeacon on March 29th, 2010

The Made in the Whitsundays regional branding initiative aims to promote the Whitsundays by supporting products grown and made in the region to locals, visitors and to broader consumer markets.

The Whitsundays is the heart of the Great Barrier Reef: a land of plenty in a sea of opportunity.  It’s a region that prides itself on fresh products, a lush tropical atmosphere, fertile soil and thriving industries. The lifestyle encourages quality that can to be experienced by all.  The Made in the Whitsundays regional brand aims to signify quality and link awareness of local produce to this magnificent region, promoting products, linking industries in region and benefit everyone through promoting long-term sustainability.

The Whitsunday region is better known for its rolling hills, pristine rainforest, scattered islands and diverse marine life.  Did you also know the Whitsundays is the largest winter growing region of fresh produce in Australia?  There is much more to Bowen than mangos, more to Proserpine than sugarcane, more to Collinsville than coal and more to the Whitsundays than islands.  The region supplies Australians with an abundance of delicious fresh fruit and vegetables from the dry tropics salad bowl which include the famous Bowen mango, melons, tomatoes, corn, capsicum, passionfruit, lemon myrtle and so much more. Whitsundays agriculture industry contributes over $219 million worth of produce to the nation agriculture industry and is the fastest growing sector in the industry. Expanding alongside our growers of fresh produce is a thriving ocean and farmlands of livestock. The Whitsundays providing a multitude of goods for your table from sugar cane, coffee beans, salt and macadamia nuts to meat, poultry, farm-fresh eggs and seafood. Restaurants offer local flavours with culinary distinction. A number of restaurants have achieved award winning recognition from the Queensland Hospitality Awards. One in particular Capers has introduced ‘localvore’ dishes to their menu sourcing seasonal ingredients from local suppliers. Talented individuals and businesses in the region produce a range of products from artwork, design and clothing to furniture and fishing hooks.

Visit the website for more information.

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