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Contest: Redesigning the Farmers’ Market

Posted in Movements by Kate Archdeacon on August 14th, 2009

Sponsored by GOOD, The Architect’s Newspaper, The Urban & Environmental Policy Institute, and The Los Angeles Good Food Network.
farmersmarketsaw

How can better design ensure that food grown by local farmers is delivered and distributed to urban residents?

Demand for “good food”—defined as healthy, green, fair, and affordable—is rising. Whether it’s from a rural family-run farm, community-supported agriculture group, or a backyard plot, locally grown food is increasingly viewed as a solution for many economic, environmental, and health concerns.

Yet significant barriers exist in bringing that food to urban tables. Even if a steady supply of good food is available, it can’t be delivered without better distribution networks that efficiently move it to multiple outlets and consumers.

What we need is a massive shift in our food delivery systems that will provide a variety of opportunities for farmers to sell directly and effectively to urban residents, helping us redefine the path from farm to fork. It’s time to rethink our local farmers’ markets.

We want designers, architects, farmers, chefs, vendors, and farmers’ market shoppers to think about how good design can improve upon the modern farmers’ market experience.

Deadline: September 1.

Visit the competition page.

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