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3rd National Farmers’ Markets Conference

Posted in Movements by Kate Archdeacon on July 17th, 2009

Farmers Market conference 09

A little over ten years ago there were no farmers’ markets in Australia; today they number over 120 across the country. With solid foundations now established, the Victorian Farmers’ Market Association is hosting the 3rd National Farmers’ Market Conference .

22 – 24 August 2009
Glen Erin, Romsey, Victoria

The Conference will look at how the next stage of this exciting grass roots movement unfolds.

The two-day program with a striking mix of local and international speakers will address an enormous range of topics including food security, managing change and diversification, market sustainability, accreditation, food trends, merchandising and marketing.

  • One of the Conference’s keynote speakers will be Richard McCarthy; co-founder of Crescent City Farmers’ Market in New Orleans and Market Umbrella. This farmers’ market operates twice a week with a combined annual economic impact of US $6.9 million and features many social and economic innovations including a local currency and philanthropic fund and senior and youth outreach to low-income shoppers. Richard will share stories from New Orleans and around the world where the reinvention of farmers’ markets has sparked creativity and community.Other international speakers will include Gareth Jones from FARMA, the UK’s farmers’ market body, and Sue Kedgley who has been a New Zealand Green Party MP for the past decade and is an active campaigner on a multitude of food issues including organics, local food production, and food security.
  • Some of the home grown presenters include long time and successful farmers’ market stallholders Carla Meurs and Ann-Marie Monda from Holy Goat Cheese and Zannie Flanagan, CEO of the Adelaide Showgrounds Farmers’ Market. A panel of farmers from NSW, Western Australia and Victoria will also discuss how farmers’ markets have developed and defined their businesses.
  • The Australian Farmers’ Markets Association Chair, Jane Adams, will facilitate a valuable Q&A session eliciting positive outcomes to common challenges at farmers’ markets and The Weekend Australian Magazine’s Food Editor, John Lethlean, will join a panel of media experts to discuss how farmers’ markets can better reach a broader customer base.

All this plus two jam-packed afternoons of practical workshop sessions covering a range of topics including managing the media, how to supply restaurants, better market management, merchandising, the introduction of the Victorian Farmers’ Market Association’s accreditation program and plenty more.

Download the full detailed program and registration form.

The 3rd National Farmers’ Markets Conference is supported by the Victorian Government through Regional Development Victoria.

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