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Life Pscycle-ology: The Secret Life of Things

Posted in Models by Kate Archdeacon on July 29th, 2010

Life Pscycle-ology” is a humorous look at the life story of an unhappy mobile phone, who seeks therapy after his owner dumps him in favour of a new model. This animation is the first in a series called The Secret Life of Things (SLOT), which explores the hidden environmental impacts of everyday things and includes free learning resources for educators.

“It’s about taking a fun approach to a serious subject. I want to inspire people to become part of the solution, rather than the problem,” says project developer Leyla Acaroglu. “Every day, thousands of products roll off the production line, and very few have been designed with sustainability in mind. We forget about what happens behind the scenes – and I hope SLOT will help to change that.” Telling a funny story is a great way to engage the general public, says Acaroglu, but she also wants to take things a step further by empowering designers – the people who create the “stuff” we buy every day.

Each video in the SLOT series comes with a free pack of educational resources aimed at young designers. “Ecodesign is often wrongly seen as complex and costly, but in fact it’s simply good design that offers financial, social and environmental benefits,” says Acaroglu, who runs Melbourne-based eco design consultancy Eco Innovators. “If designers embrace sustainability, we can create consumer goods with the smallest possible ecological footprint.” The film and learning resources, set to be tested by six Australian universities, can be accessed free from the project website from 22 July. International research shows that by using a life cycle approach, exploring the impacts of each stage a product goes through, designers can make informed decisions that lead to more socially and environmentally responsible products with lower carbon impacts.

Life Pscycle-ology” was launched as part of the State of Design Festival in Melbourne, Australia.

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