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Workshop – Engaging community in grassland conservation – 13 & 14 May

Posted in Events by Ferne Edwards on May 8th, 2008

Merri Creek Management Committee invites you to:

ENABLING CHANGE WORKSHOP- A 2 full-day challenging and inspiring, expert workshop on engaging your community in grassland conservation.
Tuesday 13th and Wednesday May 14: 8.00am for 8.30am start; finishes 3.30pm each day.
Craigieburn Tennis Club, Selwyn Ave, Craigieburn, Melways Map 387 A9
Presented by: Les Robinson – author of Enabling EcoAction and the Seven Doors Program Design model

Les was Social Marketing Director at social Change Media for 10 years. Les is one of Australias most experienced communication trainers and facilitators. Less approach distills a wealth of practical campaign experience together with in depth research into social psychology and social marketing, combined with global research into good practice in the
design and evaluation of social change programs. The workshops have been refined through testing with over 1000 project staff in fields as diverse as health promotion, crime prevention, sustainability, natural resource management, and emergency services.

This enjoyable workshop will provide you with proven strategies and tools to design programs that really motivate people – all richly illustrated with numerous cases from Australia and overseas.

You will:
have powerful insights into behaviour change
make your programs more persuasive
know how to set achievable objectives
understand how to work with values, norms and comfy zones
learn to avoid common pitfalls
simplify the process of evaluation.

DAY 1: Understanding behaviour change – Explore what makes voluntary change happen, and examine key concepts and models of social change – illustrated with numerous examples from social marketing programs in Australia and overseas. The outcome from Day 1 is a rounded insight into the processes of social change.

DAY 2: The program design template – This is a system of program logic designed to deal with social change projects. Participants work in teams to develop a program framework to tackle their own ‘change challenges’. The Day 2 outcome will be a customized program design and evaluation strategy, targeting communities living near Native Grasslands, including tactics, messages and evaluation methods.

Registration form: www.mcmc.org.au and send to Ray Radford ray @mcmc.org.au, ph 9380 8199
Cost: $330 Per person / $110 Concession – Includes lunch and morning tea

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