Green Brands Forum 2010
Posted in Events by Kate Archdeacon on May 13th, 2010
A strong sustainability message is a key ingredient for innovative brand management in today’s increasingly competitive marketplace. Momentum continues to build behind responsible purchasing and consumers are increasingly aware of the sustainable credibility of the products and services they buy.
In its third year, the Green Brands Forum 2010 brings together the cream of Australia’s crop of sustainable brand leaders to explore and share their strategic wisdom in a collaborative and practical environment. We explore the full gamut of issues around managing a sustainable brand:
* Insights from the Green Shopper Survey and brand-centric social media site, Brand Karma
* Case studies of world leading marketing strategies – what worked and what didn’t?
* How important is social media in building a credible sustainable brand?
* Green Marketing Regulation – hear the latest from the ACCC plus an introduction to the National Carbon Offset Standard
Led by Cari Jacobs, Global Director, Brand and Strategy at Saatchi S (USA), hear presentations and discussions by Unilever, Origin Energy, Australian Paper, ETIKO, Cadbury, SENSIS, Orange Power…and many more. For more info see Meet The Speakers or the Event Program.
Forum: Thursday 17th Jun 10
In conjunction with the Green Brands Forum 2010 we are also running two related, supplementary programmes, please follow the links for details.